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CMCD launches Critteroos.

P R E S S   R E L E A S E

Contact

Carri O’Neill

415 640 1047

carrio@cmcd.com

FOR IMMEDIATE RELEASE – June 17, 2011

Two screenshots from Critteroos, an awesome game for kids for the iPad and iPhone.

CMCD Launches Critteroos:  Mix. Match. Print, An Inventive New Kids’ App

San Francisco, CA – June 17, 2011

CMCD, a San Francisco-based company, announced today the release ofCritteroos:  Mix. Match. Print., the first in a series of new educational iPad and iPhone apps for children.

Conceived of by award-winning designer Clement Mok, the Critteroos app is a unique visual matching game that will help children to build vocabulary in English, Spanish, French, and Mandarin, improve working memory and visual acuity, and encourage creativity.  The app features captivating images of domestic and exotic animals from Clement’s highly-acclaimed stock photography collection, CMCD’s Visual Symbols Library.

With three ways to play, children can learn the names of a wide variety of animals in several languages, pair one animal half with its matching half to create a complete image, and let their imaginations run wild by mixing two very different animals together to create their very own “Critteroos”  that can be named, saved to their photo libraries, and shared with family and friends.

“In designing this new series of children’s apps, I studied classic games for kids, then redesigned and updated them, giving them fresh appeal.  These apps are not only educational and fun to play, but they will also please the sensibilities of today’s modern family.  Kids deserve great design just as adults do,” said Clement.

A renowned design technology pioneer, Clement is known for his uncanny ability to identify and leverage the strength of new media technology to create groundbreaking work.  Clement’s first foray into digital media publishing was in the early 1980s when he was part of the Apple team that launched desktop publishing and multimedia. He later went on to develop CD-ROM titles for the Mayo Clinic and Harper Collins under his namesake studio, Clement Mok designs, as well as found NetObjects, a Silicon Valley web design software start-up.

In the early 1990s, Clement founded CMCD, a stock photography business, in the early 1990s with the aim of creating timeless and iconic images for digital media publishing. The company quickly established itself as a leader in the rapidly growing industry — first selling CD-ROM titles then migrating to online distribution.  “With the continued evolution of digital media publishing, I found a natural fit for our award-winning images in children’s applications for the iPad and iPhone.  We’ve leveraged the amazing capabilities of both platforms, in terms of interactivity and integrated audio, to captivate and delight our young users.”

Critteroos:  Mix. Match. Print is available for purchase at the iTunes store for the discounted price of $1.99 through the the end of August ; beginning September 1, it will be priced at $2.99.  The app comes with both English and Spanish language sets; French and Mandarin (including simplified characters and Pinyin) are available as upgrades.  An additional complete set of animal images for Critteroos is also available.  The additional image set and language sets are available at the iTunes store for $0.99 each.

For evaluation copies, please contact Carri O’Neill at carrio@cmcd.com.